Paragana 2013

Organized By :Elixir: Battle of Generics

Bhavik Dave and Prit Thaker

Students of SCMHRD, Bhavik Dave and Prit Thaker won the first prize in a case study competition on reckoning the business dilemma of pharma giants where a case for generic launch was given in anti-diabetics category. The case study, given by Lupin Ltd, was aimed at analysing the potential market and break even in number of years for the subject company to recover the investment made in the patented molecule. The event was organised on 17th November 2013 and the students won the national competition having the prize money of Rs 50,000 in cash and vouchers worth Rs 25,000.

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