The Secret Formula

Organized By :IIM Calcutta

Harsh Tandon, Rishabh Singh and Ashish Singhal

SCMHRD team 'Babaji ke Thulle' won the first position in the competition - The Secret Formula, held during Intaglio, the annual Business fest of IIM Calcutta.The team, comprising of Harsh Tandon, Rishabh Singh and Ashish Singhal from the Marketing Batch of 2015, competed against teams from B-Schools across the country, in different rounds to win the competition. A total of 216 teams participated in the event sponsored by Hindustan Unilever. Different rounds of the event required the participants to strategise and solve the different marketing challenges faced by HUL. 6 teams were called on campus for the final round to be presented in front of representatives from HUL. The team from SCMHRD defeated teams from IIM-A, IIM-C, MDI amongst others to clinch the top position. The success is representative of the skills and the calibre of the students of the Marketing specialisation and the emphasis on experiential learning in academics. SCMHRD wishes the team the very best for future endeavours.

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