Dr. Pratima Sheorey

Name	Dr. Pratima Sheorey
Designation	Director, SCMHRD
Qualification	B.Sc. (Microbiology), MBA (Marketing), PhD. , NLP,Hypnosis and Coaching Practitioner
Teaching Experience	15.10 Years
Industry Experience	7 Years
Google scholar ID	https://scholar.google.co.in/citations?user=HXwFE6QAAAAJ&hl=en
Orcid ID	https://orcid.org/http://orcid.org/0000-0002-7208-8465
Scopus ID	56464928900

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AACSB Faculty Category: Scholarly Academics (SA)

Qualification Summary

Degree type	Name	Year of Award	School/University
Undergraduate	B. Sc.	1994	Pune University
Post graduate	MBA	1996	Pune University
Doctoral	PhD	2014	Symbiosis International (Deemed University)
Certification	NET	2010	University Grants Commission

Professional Certifications

Name	Year of Award	Certification Body
Experiential Learning	2010	Dr. Colin Beard from Sheffield , UK
NLP, Hypnosis and Life Coaching	2019	IBHNLP

Work experience summary

Type of experience	Name of Institution/Organisation	No. of years
Academic	SCMHRD	15.10 Years
Corporate/Others	ORG-MARG, IMRS, Hero Corporate Services Ltd	7 Years

Courses taught

Name of the course	Program level, Bschool and Country
Research Methodology	MBA, SCMHRD, India
Market Research	MBA, SCMHRD, India
Marketing Management	MBA, SCMHRD, India M.Sc. at Telecom Ecole De Management, France KTI (Khimji Training Institute) Batch, Oman, Jan 2019
Qualitative Research	MBA and PhD, Symbiosis International (Deemed University), India
Consumer Behaviour	MBA, SCMHRD, India

Consultancy Assignments engaged in

Doing a training needs analysis for MSAMB (Maharashtra State Agricultural Marketing Board) for all their staff and designing the appropriate learning interventions, February 2014

A demand and potential estimation study for Maharashtra State Agricultural Marketing Board for fruits and vegetables in Pune (over 1200 households and 400 retailers), August 2013

A project for Department of Science and Technology, Govt of India, on Market Potential Estimation and Consumer Response Study, November 2012

Understanding the Pune market for School and College admissions for SIU, August 2012

Mood Survey for Danone Narang Beverages, November 2011

Rural consumer purchasing patterns in Maharashtra, Karnataka, MP and Gujarat for Rural Relations, September

Conducted flexibility study for SUHRC, July 2019

Conducted perception and feasibility study for Symbiosis University Hospital and Research Centre (SUHRC), July 2019

Management Development Programs (MDP) conducted

Leadership theories, Nalanda Functional capability for Adani, April 2019

Leadership and change management, One voice leadership for Burckhardt, June 2019

Marketing Management for KTI (Khimji Training Institute) Batch, Oman, Jan 2019

Essentials of Marketing Management, KTI Batch, Oman Nov 2016

Awards/ Honours/Special Appointments

Member of HR/IR panel of MCCIA, Pune

Vice President of the Higher Education Council for Maharashtra at WICCIA

Member of Academic Council – Symbiosis International (Deemed University),

Board of Studies – Faculty of Management, PG Admission Committee at SIU and Non teaching Promotion Committee at Symbiosis

Research Summary since January 2014

Indexed In	Number
Scopus	15
ABDC	6
Total PRJs (Includes all publications)	20

Emerging Trends in Post Market Recession’, PRiMa, Vol 2, Issue 1, 2011>
Paper titled – “Study on Role of Personality, Motivation& Cultural Values on Social Media Use and Online Customer Behavior” 2014-2015 Published
Paper titled – “Social Network Behaviour as indicator of Personality, Motivation and Cultural Values” 2014-2015 Published
Sheorey Pratima, (05/2014) Variety seeking behavior as a measure of enduring loyalty .Procedia - Social and Behavioral Sciences, 133: 255-264 (Science Direct; ISSN: 1877-0428). – Published
Sinha Vinita, Sheorey Pratima (07/2016) Assessing Organizational Culture in an Indian Manufacturing Firm. Global Business and Organizational Excellence, 35(5) : 71-78 (Scopus; ISSN: 1932-2062).
Bhattacharya S, Sinha V, Sheorey P (08/2014) Study on Role of Personality, Motivation& Cultural Values on Social Media Use and Online Customer Behavior. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 5(3) : 85-106 (Scopus; ISSN: 1947-3486).
Bhattacharya Sonali, Sinha Vinita, Sheorey Pratima (07/2014) Social Network Behaviour as indicator of Personality, Motivation and Cultural Values. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 5(3) : 85-106 (Scopus; ISSN: 1947-3486).
Sheorey Pratima, Joshi Gauri, Kulkarni Ravi (05/2014) Variety seeking behaviour as a measure of enduring loyalty. Procedia - Social and Behavioral Sciences, 133: 255-264 (ScienceDirect; ISSN: 1877-0428).
Sheorey Pratima (01/2010) Why We Buy - The Science of Shopping. Drishtikon: A Management Journal, 1(2) : 465-469 (Ebsco; ISSN: 0975-7848).
Bhattacharya Sonali, Sinha Vinita, Chaudhari Kaushik, Sheorey Pratima (06/2014) A conceptual framework for determining brand attitude and brand equity through text analytics of social media behaviour. In: Encyclopedia of Information Science and Technology (Edited by: Mehdi Khosrow-Pour, D.B.A.) IGI Global 10 (ISBN: 9781466658882;Google Scholar).
Bhattacharya S, Sinha V, Sheorey P (08/2014) Study on Role of Personality, Motivation& Cultural Values on Social Media Use and Online Customer Behavior. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 5(3) : 85-106 (Scopus; ISSN: 1947-3486).

Paper Presentation:-

Evergreen Strategems: The C-R-C Framework (based on recessionary marketing strategies), presented at the 2^nd International Rikkyo University Symposium, held in Tokyo, Japan in June 2009
Empowering Consumers to Lead Healthier Lives: Importance of product labeling and graphics in the Indian Perspective, presented at 3^rd International NASMEI conference organized by Kotler-Srinivasan Centre of Marketing at Great Lakes Institute, Chennai in Dec 2009
Paper titled ‘Consumer Engagement Management Using the Experiential Marketing Approach: The AIEDAR process in Developing Countries (the Indian Perspective)’ presented at the 2010 INFORMS Marketing Science Conference Cologne, Germany during June 16-19, 2010.

Conference Papers

Consumer Engagement Management Using the Experiential Marketing Approach: The AIEDAR process in Developing Countries (the Indian perspective) Presented at the 2010 INFORMS Marketing Science Conference Cologne, Germany organized at university of Cologne- June 2010
Evergreen Strategems: The CRC Framework (based on recessionary marketing strategies) Tokyo, Japan-June 2009
Presented a paper at the NASSMEI conference at Great Lakes Chennai in Dec 2017

Dr. Pratima Sheorey

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