Dr.Gauri Joshi

Name	Dr.Gauri Joshi
Designation	Academic Associate
Qualification	PhD, MBA (Marketing) Bsc(Computer Science)
Teaching Experience	4 years
Industry Experience	3 years
Google scholar ID	https://scholar.google.co.in/citations?user=og9YrswAAAAJ&hl=en&oi=ao
Orcid ID	https://orcid.org/0000-0002-4629-6893

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AACSB Faculty Category: Scholarly Academics (SA)

Qualification Summary

Degree type	Name	Year of Award	School/University
Undergraduate	B. Sc.	2001	Osmania University
Post graduate	MBA	2003	Pune University
Doctoral	PhD	2019	ABD Symbiosis International (Deemed University)

Professional Certifications

Name	Year of Award	Certification Body
Web Centric Professional	2000	National Institute of Information technology
Certified Markstrat Instructor	2014	Stratx Simulations

Work experience summary

Type of experience	Name of Institution/Organisation	No. of years
Academic	SCMHRD	6
Corporate/Others	Faber HeatKraft, BullsEye	3

Courses taught

Name of the course	Program level, Bschool and Country
Customer Relationship management	MBA, SCMHRD, India
Consumer Behaviour	MBA, SCMHRD, India
Marketing Simulation using Markstrat	MBA, SCMHRD, India

Consultancy Assignments engaged in

Report on potential for fresh vegetables and fruits in Pune Market- Project by MSAMB. Project involved recommending a suitable strategy for the APMC to bridge the gap between farmers and consumers by channelizing their procurement and distribution strategies. Project period 2013-2014

Project Chavvi – A project by Sony Pal on understanding the TV viewing pattern of women from the socio-economic groups (C and D) in Pune city. Project period Sept 2014- Dec 2014

Project Kangaroo Kids – To understand the market demand for pre-school and branded pre-schools in Pune city. Project period Jan 2015- Mar 2015.

Project KRA (Krishna Rajaram Ashtekar Jewellers) – To understand the purchase pattern of jewelry among working women in Pune city. Project Period Aug – Oct 2017

Management Development Programs (MDP) conducted

None

Awards/ Honours/Special Appointments

None

Research Summary since January 2014

Indexed In	Number
Scopus	4
ABDC	1 in B
Total PRJs (Includes all publications)	5

Research Paper & Article

1.Pratima Sheorey, Gauri Joshi and Ravi Kulkarni -Variety seeking behavior as a measure of enduring loyalty, Procedia Social and Behavioral Sciences,ICTMS 2013

2. Looking Good and Thinking Green-Can Green Personal CareProducts Be Promoted? Gauri Joshi, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune, India

Gurudas Nulkar, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune, India

International Journal of Asian Business and Information Management Volume 7 • Issue 4 • October-December 2016

Paper Presentations - Presented a paper at the NASSMEI conference at Great Lakes Chennai in Dec 2017

Book chapter published - Green -The new shade of personal care products in India in Book titled Managing Strategy and Technology Fluidity in Asian Business Sector IGI Global Publication Dec 2017.

Dr.Gauri Joshi

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