Dr.K.Rajagopal

Name	Dr.K.Rajagopal
Designation	Associate Professor
Qualification	B.Sc.,MSW.,M.Phil(SW).,PGDHRM.,MBA.,PhD(Applied Mktg)
Teaching Experience	Adjunct and Part time Teaching -15 Years, Full time Teaching- 6 Years
Industry Experience	22 Years
Google scholar ID	https://scholar.google.com/citations?hl=en&user=KuGgTMAAAAJ
Orcid ID	https://orcid.org/0000-0003-3347-3966
Scopus ID	57193924562

Details

AACSB Faculty Category: Scholarly Academics (SA)

Qualification Summary

Degree type	Name	Year of Award	School/University
Undergraduate	B. Sc.	1985	Bharathiar University
Post graduate	MSW	1987	Bharathiar University
Masters in Philosophy	M.Phil(SW)	1988	Bharathiar University
Post graduate	MBA	1995	Bharathiar University
Doctorate	PhD(Management)	2009	Bharathiar University
Doctorate	PhD(Social Work)	2018	Bharathiar University

Professional Certifications

Name	Year of Award	Certification Body
PGDHRM	1988	Productivity Council

Work experience summary

Type of experience

Name of Institution/Organisation

No. of years

Corporate

Family Planning Association of India,

Roots Group of Companies

7 years

15 Years

Academics/Others

Adjunct –Part Time

GRD College of Managmt

Full Time:

Knowledge Business School

XIME

SCMHRD

3years 6 Months

5^th year of service

Courses taught

Name of the course	Program level, B school and Country
Principles of Management	MBA, Knowledge Business School India MBA,XIME,India,GRD College of Management,India
Marketing Management	MBA, Knowledge Business School India MBA,XIME,India, GRD College of Management,India
B to B Marketing Management	MBA, Knowledge Business School India MBA,XIME,India, GRD College of Management,India MBA, SCMHRD, India
Brand Management	MBA, Knowledge Business School India MBA,XIME,India, GRD College of Management,India MBA, SCMHRD, India
Strategic Management	MBA, Knowledge Business School India MBA, XIME,India, GRD College of Management, India MBA, SCMHRD, India
Entrepreneurship	MBA SCMHRD

Consultancy Assignments engaged in

NIL

Management Development Programs (MDP) conducted

Brand Management Burckhardt, June 2017

Sales and Distribution Management for Amdocs Dec 2018

Channel Management for Godrej March 2019

Awards/ Honours/Special Appointments

NIL

Research Summary since January 2014

Indexed In	Number
Scopus	4
ABDC
Total PRJs (Includes all publications)	9

*A Study on Business-to-Business Relationship Marketing of Mechanized Floor Cleaning Equipment Market in Southern States(Karnataka,Tamil Nadu and Kerala)of India.International Journal of Applied Engineering Research ISSN 0973-4562 (SCOPUS) vol-10,pp-43966-43974).
*A research article on the topic “A STUDY ON EMPLOYEE HEALTH, SAFTY AND WELFARE MEASURES OF CHEMICAL INDUSTRY IN THE VIEW OF SALEM REGION’ has been published in the International Journal of Research in Business Management Aug 2013 ( IJRBM ).
*A Research paper on ‘Innovative Management Practice for Global Environment in E-CRM (with special reference to Super Market operations) is published in International Journal of Business Management and Research (IJBMR) Vol 5,Issue-6,Dec 2015 Pp9-18
* Penetration into New Market Segment-A Review,Advances in Management,Peer Reviewed Journal Indexed in Cabell's Directory .Vol 8(9) Sep 2015,Pp1-6
* Market Penetration through Sales Promotion-A Review Indore Management Journal (IIM-Indore) Vol.7 Issue-2 July-Dec 2015 Pp54-51

Paper Presentation

Presented paper on the title “Impact of Sports Analytics in Sporting Event Management: A Review” at the Third International Conference on Business Analytics and Intelligence (BAI Conference Organised by IIM Bangalore) Dec 2015.
Paper presented titled “ Colgate-Palmolive: Creating Differentiation in Customer Value” at Global Summit on Management Cases organised by IIM Raipur from 5th to 6th Feb 2016.
Presented paper titled “Entrepreneurship Education: Challenges ahead of Management Institutes attempting towards developing more enterprising students” at International Conference on Management Education on March 18-19 2016 organised by Xavier Institute of Mangement and BRICKS country Management Association (ABBS and IAABS) at Bangalore.

Conference Papers

Presented a paper on the scope of Indian Auto Industry at Tehran, Iran- Investment Opportunities in the Automobile sector. The International programme organized by CII,New Delhi and Embassy of India in TEHRAN- Republic of IRAN ,Jan 2011 (formed part of the Business delegate to West Asian Countries).
Conducted a survey on the TRAINING NEEDS and REQUIREMENTS of the Small and Medium Industries of SALEM Region, a Research initiative of CONFIDERATION OF INDIAN INDUSTRIES- Skill Panel DIVISION Salem. The Report has been presented in the CII Salem Research Conclave on the 30th Nov 2013.
Conducted a Customer Feedback Research on the Services Provided by the INDIAN OIL CORPORATION limited (IOCL) with special reference to the Lorry and Truck Owners of Salem and Sankagiri Region. Nov 11th 2013.The Report in Research format was presented in the Regional Conference held at Coimbatore at INDIAN OIL CORPORTATION REGIONAL OFFICE.
Presented paper on the KFC’s Vegetarian food Campaign Initiative - Goa Institute of Management (India)

Award and Honor

Resource person and Panelist- India Innovation Meet at Bangalore in the month of August 2013 organized by the Confederation of Indian Industries.

Participated in the one day Management Directors’ Conclave at Coimbatore in Sep 2013.The forum had selected self to spearhead the initiative to identify Industry needs and create workable models for Training MBA Students & Faculties of the Coimbatore, Salem region.

Dr.K.Rajagopal

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