Dr Vaishali C Mahajan

Name	Dr Vaishali C Mahajan
Designation	Associate Professor
Qualification	B.A, M.B.A, Ph.D
Teaching Experience	16 Years
Industry Experience	NA
Google scholar ID	https://scholar.google.co.in/citations?user=Z3rstAQAAAAJ&hl=en
Orcid ID	https://orcid.org/0000-0003-0257-027X
Scopus ID	55801662600

AACSB Faculty Category: Scholarly Academics (SA)

Qualification Summary

Degree type	Name	Year of Award	School/University
Undergraduate	B.A	1998	Madras University
Post graduate	MBA	2000	Madras University
Doctoral	PhD	2010	Sathyabama University (Deemed University)

Professional Certifications

Work experience summary

Type of experience	Name of Institution/Organisation	No. of years
Academic	Sathyabama University (Deemed University)	11.2
Academic	SCMHRD	8.1

Courses taught

Name of the course	Program level, Bschool and Country
Service Marketing	MBA, SCMHRD, India
Marketing Simulation	MBA, SCMHRD, India
Marketing Management	MBA, SCMHRD, India

Consultancy Assignments engaged in

Mood Survey for Danone Narang Beverages, November 2011

Management Development Programs (MDP) conducted

Nil

Awards/ Honours/Special Appointments

Best Paper Award – K J Somiya Institute of Management Studies- 13^th SIMSAR Global Marketing Conference – 2018.

Best Paper Award – INFRACON 2019

Research Summary since January 2014

Indexed In	Number
Scopus	6
ABDC	--
Total PRJs (Includes all publications)	13

An Empirical Study On Service Quality Perceptions Of Domestic Airline Consumers In India” – International Journal On ‘Information Sciences And Computing’ – 2009.
“ Customer Satisfaction With Domestic Airlines In India” – National Journal On ‘Advances In Computing And Management’ – 2009.
“Service Quality In Retail Malls” – National Journal – Engineering Today. Vol. 13 Issue 7 July 2011. Issn 0974-8377 Pg 121-130.
“A New Strategic Approach Of Fuzzy Quality Function Deployment (F-QFD) And Analytical Hierarchy Process (AHP) In Construction Industry”, International Journal Of Logistics And Systems Management (IJLSM) By Rakesh D. Raut And Vaishali C. Mahajan. Volume 20, No 2,2015, Page 260 – 290.

“A Study On Innovative Management Practice For Global Environment In E-Crm(With Special Reference To Super Markets At Erode”, International Journal Of Business Management & Research (IJBMR) By K. Rajagopal, M.Sree Sakthi Velan & Vaishali Mahajan, Volume 5, Issue 6, December 2015, Page 9 – 18.

“A Study On Business-To-Business Relationship Marketing Of Mechanized Floor Cleaning Equipment Market In Southern States (Karnataka, Tamil Nadu And Kerala) Of India”, International Journal Of Applied Engineering Research By Dr. K Rajogapal, Prof.R.Bagyalakshmi And Dr. Vaishali Mahajan, Volume 10, Number 24 (2015) Pp 43966-43974

Paper Presentation:-

“Impact Of Globalisation On Textile Industry In Tirupur” – International Conference At Periyar University, Salem – 2011.
“Strategic Career Alerts For Mba’s As – Business Executive/Entrepreneur/Research” – National Level Workshop At Srr Engineering College, Chennai – 2011.
“Talent Transition” – National Level Workshop At Mamallan Institute Of Technology, Chennai – 2011.
“Research Publications” - National Level Workshop At Sri Sairam Institute Of Management Studies, Chennai – 2011.
“Research Report Writing” – National Level Fdp At Sri Sairam Institute Of Management Studies, Chennai – 2011.
“A Study On Effect Of Organisation Culture On Employee Morale In Textile Industry” - National Conference On Emerging Social Perspectives And Parallel Issues Of Business Management, Srm University, Chennai - February 17th 2012.
Marketing 3.0 – Value Driven Marketing – By Dr Philip Kotler At Hyderabad On March 6th 2012.
Harvard Business Publishing – Work Shop On Case Method Teaching At Pune On April 2nd 2014
Aacssb – Attended Seminar On Assurance Of Learning (AOL) For Aacssb International Accreditation Process At New Delhi On 26th & 27th February 2015.
Markstrat : Marketing Simulation Fdp By Egalactic On 28th February And 1st March 2015 At Pune.

Conference Papers

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