Drishtikon : A Management Journal

PRIMA is biannual journal of Symbiosis Centre for Management and Human Resource Development which aims at dissemination of insightful and original marketing knowledge. It welcomes novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRIMA is not pre-disposed towards either empirical work or pure theory, or towards one particular method or approach, any approach that helps to break new ground is welcome. It also encourages contribution from global scholars from vast marketing domain.

PRIMA is an outlet for research that is :

• Based on rigorous, high quality scholarly work of global standards
• From a diverse range of methodological, philosophical and theoretical approaches
• Taken from theoretical conceptualization and appropriate research methodology
• Well written, clear, relevant and most importantly of interest to marketing practitioners as well as academicians.

The key audiences which this journal tries to address are Marketing scholars, Senior and middle marketing management, Senior executives in distribution, market research and advertising.

Prima is indexed within Ebsco database and 'Ulrich's International Directory'.

The editorial team of Drishtikon includes names from prestigious MBA institutes of India like Kansas University, USA, MICA, Ahmedabad, SCMHRD, Pune among few.

More information about Prima: Click Here

OPUS is a double blind peer reviewed scholarly journal published biannually by the Department of Human Resources, of the Symbiosis Centre of Management and Human Resource Development (SCMHRD)[1], in collaboration with Publishing India.com. Original research contributions are invited from scholars, practitioners, and consultants primarily in the areas of Human Resource Management (HRM), Organizational Behavior (OB), Industrial Relationship (IR) and other interdisciplinary subjects. The journal aims to provide an avenue for discussion, debate and information sharing about research, provocative ideas and arguments stemming from the theories and practice of HRM, OB and related disciplines.

Authors are invited to submit original manuscripts which may be conceptual or empirical studies replete with adequate methodological rigor. Case studies, book reviews based on various gamuts of business and management science not restricted only on HRM, OB, and IR are also invited. The journal is in the process of getting indexed with international databases of academic repute.

• Original manuscripts with a word count of 2000 - 10,000 words (maximum) limit will be accepted. Total number of pages not to exceed 30 typed A4 sheets including graphs, tables and appendices.
• Word files only (.doc or .docx) in double space with 1 and 1/2" wide margin on the left and 1" on the right.
• The cover page of the manuscript must contain the title of the paper, author's contact information, professional affiliation (if different from the mailing address), and acknowledgements, if any.
• The first page of the paper should contain only the title of the paper.
• Every manuscript must include an abstract of 150-200 words along with 4-5 key words.
• All notes must be serially numbered and should be given at the bottom of the page as foot notes.
• References should be given separately at the end of the paper and arranged alphabetically according to the 6th Edition of APA format.
• Please contact the Chief Editor for any other queries.

Submission Requirements

Manuscripts are to be submitted in two stages both in the form of soft and hard copies to the Chief Editor of the journal for his consideration. Stage 1: Concepts, hypotheses offered Stage 2: Full research paper Soft copies of the manuscript should be emailed to opus@scmhrd.edu and a hard copy should be sent to the following address: