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Programme Objective - MBA-Business Analytics

To provide the students: Objectives of the program are as follows:

  • Conceptual and practical knowledge of Business Analytics along with a sound understanding of management theory and practice.
  • Corporate exposure to the practice of Business Analytics method.

The programme is built on a solid foundation of programming in R - the de facto standard for statistical computing and analysis. Students are also given a strong grounding in using SPSS and SAS with various add-on packages. Data mining tools like Weka and data visualization software like Tableau feature strongly in the programme. All courses have a solid lab component with case studies provided by experts from industry. Courses include cutting edge technologies like the Internet of Things and Mobile Analytics.


The courses in the MBA Analytics programme are designed with active participation by people in industry working with Analytics and Big Data. In addition, all courses are taught by the people in industry who helped design the courses from a holistic perspective


The courses are designed and taught in a way that will give an appreciation for various functions encountered in a real life Analytics situation - the interplay between Marketing, Risk, Operations, HR, and Finance... Students get hands on learning about how these processes are interlinked.


The increasing availability of data has meant that management decisions can be backed up with solid analytical facts about the data. Tools that were once the exclusive domain of statisticians are now increasingly available to dissect and explore data to expose patterns that are invaluable in decision making.


Programme Structure

MBA-Business Analytics Programme Structure(2017-19). Click here to See Click here to Download