Business sustainability has become important since organizations recognize the need to coevolve while balancing the interests of the environment, society and economic success. Seamless business boundaries and the growing presence of the trans-nationals in developing nations particularly India, have also highlighted the hitherto ‘western’ concept of sustainability percolate into the boardrooms and the way that companies are thinking of business today. Stakeholders like consumer forums, activists, informed customers and shareholders are demanding that businesses adopt a symbiotic approach (sustainability) rather than a predatorial approach across various functions such as product development, marketing, operations, finance and etc.
The concept of sustainability has evolved over years, and has become a major priority for major corporations transcending boundaries across the globe. An increasing number of businesses are adopting a pro-active approach in response to consumer and activist demands.
At SCMHRD, there is a special emphasis on Corporate Sustainability as a result of which students are expected to study different aspects, perspectives and the business implications of sustainability for a given scenario. Starting with An Introduction to Sustainability in the first semester, students are familiarised with the concepts, terminology and the elements that comprise a sustainable business. It is expected that the efforts will sensitize the participants and encourage an alternate way of thinking such that they are better equipped to take on their roles as informed business leaders, entrepreneurs and change agents going forward.