Marketing Club is the flag bearer of marketing related events and activities in the institute. It takes great pride in organizing ‘Marketing Conclave’, its flagship event, which acts as a platform for students to interact with the top brass of India Inc. The Conclave also receives participation from prominent B-schools of the country for its student competitions. The club holds innovative events throughout the year to test students’ marketing acumen. It is an ever-evolving committee with regular introduction of new initiatives like “Cinemarki”, to look at the pictures or dialogues of movies’ screenshots through the eyes of a marketer and advertise a product by associating that scene or the lyrics/dialogue with the product.
The Marketing Club of SCMHRD, popularly known as the M-Club was established in the year 2007. Since its inception, it has remained true to its objective of spreading the marketing gospel and creating awareness about the marketing domain and its happenings to students across business schools of the country. With the motto of “Differentiate or Die”,the M-Club has gone from strength to strength to carve out a niche for itself as one of the top marketing clubs across B-schools.
M-Club spreads the marketing gyaan through write-ups updated weekly on its pages, events and programmes, our flagship event – The Marketing Conclave and corporate interaction with the behemoths of the marketing industry.
In the 9th year of our existence, we have scaled new heights, revived old traditions and captured the imagination of all and sundry with our out-of-the box ideas and events. The details of the same are in the following pages.
We are indeed thankful to our Director and former teacher co-ordinator of the M-Club, Dr. Pratima Sheorey for her constant guidance and support as well as for spurring us during the times we felt out of sorts. We are extremely glad to have our current coordinator as Dr. Vaishali Mahajan, who is a beacon to all of us, acting as our friend, guide and philosopher. We would also like to thank all the staff, faculty members as well as the students for all their help, support and guidance throughout the year.
Finally, a special “thank you” to all the students for their active participation in our events.
The club began its activities for the academic year 2015-16 with the selection process for the junior team from the new batch of 2015-17.
In a week consisting of 6 rigorous rounds, the selection process was carried out which included a tête-à-tête, group discussions, group activity, stress interview, panel interview and a final meeting.
The selection process saw a total of 190 entries from the junior batch which was one of the highest amongst all committees and after the rounds, the junior team was formed which after a re-shuffling, currently consists of 9 members.
The month of July also witnessed the launch of the theme video for the 9th Annual Marketing Conclave, on the 19th of july post the launch of Mahindra War Room season 8.
The theme chosen was – Millennial Marketing with the rationale of understanding how the corporate have adapted their products, marketing strategies and brand communication in order to capture the imagination of the millennial generation.
Theme Video url- https://www.facebook.com/mktgatscmhrd/videos/1242687762414693/
The video created a lot of buzz among the students and is regarded as one of the best theme videos this year.
The month of August saw the launch of our first event, “Line Maaro” – The Tagline Competition.‘Line Maaro’ was an opportunity to unleash the creative genius inside you. Participants were be given simple, yet unconventional products and they had to come up with a whacky tagline for the same. The tagline could be anything ‘original’ under the Sun.
The competition witnessed more than 1800 entries from 40+ B-schools.
Winning Entry (on basis of facebook likes) – Sadhvi Chopra, SCMHRD Pune.
Product – Electronic Racquet. Tagline – “Let’s end the mosquito racket” 1800+ likes.
Best Tagline – Lakshay Arora, IIMB. Tagline – “Bin there, Dump that!” (Dustbin).
September saw the summer placement process begin and the M-Club contributed greatly in preparing the junior batch for the process with Marketing Classes and gyaan in order to enlighten them on the various facets of Marketing and Sales as well as on pointers on what subject matter knowledge would come in handy during the placement process.
The M-Club also arranged for group-discussions and Personal Interviews for the batch in order to get them prepped up for the summers and give them a real-time experience of the summer placement process through the mock gd’s and pi’s in collaboration with the Corporate Relations Team.
The M-Club also has an active social media page on facebook with more than 14,500 likes, next only to MAXI, XLRI, in terms of any committee in any college. We ran a social media campaign on reviving some evergreen advertisements which had touched the hearts of one and all during the time when they were launched. These advertisements included -:
Apart from these, we have constant updates, information on brand wars and other marketing news and buzz updated on our page throughout the year.
On 17th October, the M-Club presented the Inaugural Marketing Talk or M-Talk which was delivered by the CMO of Allied Blenders and Distillers, Mr. Ahmed Rahimtoola. An alumnus of the 1996 batch, Mr. Rahimtoola is the person responsible for the entire turnaround of the Officer’s Choice Brand and making ABD the largest selling spirits brand in the world.
He shared with the students the “Officer’s Choice Story” and how the company was able to rejuvenate a sick brand into the highest selling whiskey in the country. Stressing on specifics, Mr. Rahimtoola had his audience spellbound as he kept on shedding light on the various initiatives, the rationale, the impact and the implication of the effect on the company and the AlcoBev industry
Titled “WHISKEY AND WHISDOM”, this is regarded as the best guest lecture by the students of the college.
November witnessed the launched of the case study competition for the marketing conclave – “Mindcraft”. In association with “Insta Remedy” the case study saw more than 2000 registrations from across the country.
The case was primarily on helping the query based start-up to scale from 0-10,000k queries per day with the winning team getting Rs 50,000 as the cash prize and PPI’s for Summers and Final Placements.
December was primarily spent on preparing for our flagship event, the Marketing Conclave, with new associations being forged with our sponsors and events being rolled out for our conclave.
January was the month of our flagship event, the 9th Annual Marketing Conclave, held on the 9th and 10th of January 2016.
The 9th Annual Marketing Conclave was held on the 9th and 10th of January, witnessing a plethora of events, corporate interaction, networking and an entertainment evening.
The theme of the Conclave was Millennial Marketing with all events focused around the same
We had the corporate interaction in the now legendary Marketing Symposium with eminent speakers from the industry interacting with the students. We also had various events including the flagship event, i.e. Clash of the Marketers - The Best Marketer, Admatazz – Poster Making Competition, Make a Mascot, Mindcraft – Case Study Challenge, Cinemarki 2.0. We also hosted an entertainment evening “The Comedy Explosion”.
The Marketing Symposium on Millennial Marketing had four stalwarts of the industry presenting their views and thoughts on the transformation of marketing strategies of companies to adapt to the gen-y or the millennials
The speakers gracing the conclave were -:
1. Mr. Harish Bijoor– Brand Expert and Founder, Harish Bijoor Consults.
Mr. Bijoor started his career with Hindustan Lever where he spend 8 years of his professional life, working his way from Sales through Brand Management stream. He spent another 8 years with Tata Coffee working his way up to VP level. He is famous for his out-of-the-box theories which include 'Customer Orgasm' - the ultimate way to please a customer and 'Love-Hate Pendulum', in the realm of brands and human relationships.
2. Mr. Rajiv Varman – CEO, Burger King India.
The CEO, of Burger King India, Mr. Varman shared key details about the various Marketing Strategies as well as the key business mantras to be successful. Sharing his vision for Burger King in India, Mr. Varman enthralled the audience with his eye to details and stress on presentation.
3. Mr. Manu Seth – Sr,. Director, Marketing, HTC India.
An excellent speaker, Mr. Seth provided in-depth knowledge about the Marketing strategies followed by HTC as well as the way the Mobile phone Manufacturers have to adapt to the changing industry demand and technological breakthroughs as well as the mantras to communicate value to the customers.
4. Mr. Ashim Chatterjee – CMO, Aditya Birla Online Fashion, (abof.com)
Ashim has a unique blend of creativity and an analytical & technical bent of mind which has helped him spearhead marketing and cross-functional teams that have been recognized for their innovation. He is the co-inventor of a fresh brew tea vending machine with 4 global patents applied for (2 have been granted in various countries).
The World Brand Congress presented him the “50 Most Talented CMO’s of India” award in 2013. Brands he has overseen have also been the recipients of numerous awards: Everyuth won the “Master Brand Award 2013,” and Nutralite Omega-3 (2013), Everyuth Neem 3in1 and Nutralite Yummy Spread (2014) have won the “Voted Product of the Year” Award.
The inaugural Best Marketer competition saw registrations in excess of 500 in just 2 days of the registration window. This competition saw Marketing behemoths of top B-schools competing against each other through various gruelling rounds to win the coveted Clash of the Marketers Trophy and cash prize worth Rs. 75,000.
The Ad poster Making competition presented by John Players was a well received event with various entries on the theme “Play it Up”
A sponsor event by The Laundrywalla, Make a Mascot was an online mascot making competition in which teams were challenged to make a mascot for The Laundrywalla.
Apart from these other events were conducted which included –
The 10th of January witnessed the entertainment night along with rounds of Best Marketer and Gift of Gab.
One of the Most wittiest and promising names in the stand-up circuit, Sahil Shah of the East India Comedy had the audience in splits with his one-liners and over the top jokes.
This evening also had brilliant performances from the OSAKI band, our very own college band and an opening comedy act by Chetan Agarwal. The 2 hour show was loved by all and the audience reaction was so humungous that the 500+ capacity SIC Auditorium overflowed with people sitting on the aisles while around 100 stood at the back. More than 700 people were jam packed in the auditorium to witness the event.
The Marketing Conclave has been the flagship event of the Marketing Club. It started off in the year 2007 with the theme based on "Integrated Marketing Campaigns". We followed that up with successful conclaves on "Luxury Marketing" in 2008, "Evolving Consumer Trends" in 2009, "Experiential Marketing" in 2010, “Inclusive Marketing” in 2011, “Digital Marketing” in 2012 and “Green Marketing” in 2013. In 2015, The Marketing Club will host the 8th Annual Marketing Conclave on “Sports & Entertainment Marketing” on the 9th & 10th January, 2015.
Our core event is the Symposium wherein speakers from various sectors of the industry come and share their insights on the relevant theme. The prospective speakers for Symposium 2015 are:
Day 1- Sports Marketing
Day 2-Entertainment Marketing
The various events to be held by the Marketing Club as a part of the Conclave are:
Order of Merlin: Live Business Plan Case Study Competition:It demands for participants to analyse risks and propose business strategy for a diamond company to diversify into the software sector. The winners of this case study will bag a cash prize of INR 1,00,000. There’s more! - The winning team is also poised to earn PPIs from the event sponsor, Ratnakala Pvt. Ltd.
Shine your Stars: (Held over 2 rounds, the 1st off-campus & the 2nd on campus) A rigorous competition that would thoroughly test the limits of one’s persuasive skills interlaced with one’s love for celebrities. Participants may choose up to three celebrities and justify who would best befit the chosen sector from the list: Pharmaceutical, Telecom, e-commerce, Banking, FMCG and Automobile. A thrilling on-campus final awaits those who clear the qualifier round. Prizes worth INR 50,000 are in store for the winners.
Gift of Gab: A panel discussion that allows participants to define and defend their viewpoints under a series of different scenarios. Winners will be awarded prizes worth INR 50,000.
Dub It: A captioning contest that tingles participants’ knack for creativity and innovation. Winners will be awarded with exotic experiences worth INR 15,000.
Reflex Reactions: An array of informal events ranging over the span of 3 weeks preceding the 8th Annual Marketing Conclave. As the name suggests, the games require the audience to reply on the fly. Prizes worth INR 15,000 are up for grabs.
Contact us on:
Anchit Gautam +917028055611
Tanvi Tayal +917837132056