It is a pleasure to welcome the students of SCMHRD.

The institute has created a name for itself in the Management education arena, hence will provide value creation challenges as a part of the University. This is a welcome sign for the University in the new educational environment.

Let us work together in the process of harnessing and disseminating knowledge to the youth of today for a better quality tomorrow.

Meaning:

One should try to develop (relevant) qualities/skills in him/her rather than making noise. (showing off irrelevant qualities)

A cow cannot be sold by ringing a bell in her neck if she cannot provide good quality milk. (Making the sweet sound of a bell is irrelevant quality where as giving milk is a relevant quality of a cow)

A “Quality” product need not be “advertised”. It will sell by itself.