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Programme Objective - MBA-Business Analytics

To provide the students: Objectives of the program are as follows:

  • Conceptual and practical knowledge of Business Analytics along with a sound understanding of management theory and practice.
  • Corporate exposure to the practice of Business Analytics method.

The programme is built on a solid foundation of programming in R - the de facto standard for statistical computing and analysis. Students are also given a strong grounding in using SPSS and SAS with various add-on packages. Data mining tools like Weka and data visualization software like Tableau feature strongly in the programme. All courses have a solid lab component with case studies provided by experts from industry. Courses include cutting edge technologies like the Internet of Things and Mobile Analytics.


The courses in the MBA Analytics programme are designed with active participation by people in industry working with Analytics and Big Data. In addition, all courses are taught by the people in industry who helped design the courses from a holistic perspective


The courses are designed and taught in a way that will give an appreciation for various functions encountered in a real life Analytics situation - the interplay between Marketing, Risk, Operations, HR, and Finance... Students get hands on learning about how these processes are interlinked.


The increasing availability of data has meant that management decisions can be backed up with solid analytical facts about the data. Tools that were once the exclusive domain of statisticians are now increasingly available to dissect and explore data to expose patterns that are invaluable in decision making.


Programme STRUCTURE

Click here to see MBA-Business Analytics Programme Structure(2017-19).
Click here to download MBA-Business Analytics Programme Structure(2017-19).

1.

OBJECTIVE

To provide the students:

Conceptual and practical knowledge of Business Analytics along with a sound understanding of management theory and practice. Corporate exposure to the practice of business analytics method.

2.

DURATION

Two Years Full Time

3.

INTAKE

30 Students

4.

RESERVATION

I. Within the sanctioned intake:

  1. Scheduled Castes-15%

  2. Scheduled Tribes-7.5%

  3. Differently abled-3%

II. Over and above the sanctioned intake:

  1. Kashmiri Migrants-2 seats

  2. International Students-15%

5.

ELIGIBILITY

Graduate in any discipline from any statutory/recognized university with a minimum of 50% marks (45% marks for SC/ST Candidates). 2 years work experience post completion of graduation.

6.

SELECTION PROCEDURE

Symbiosis National Aptitude Test Score, Group Exercise, Technical Ability Test, Personal Interaction and Writing Ability Test

7.

MEDIUM OF INSTRUCTION

English

8.

PROGRAM PATTERN

Semester Pattern – 4 Semesters

9.

COURSES & SPECIALIZATION

As per Annexure A Students should not exceed 30 internal credits out of 100 credits during entire programme.

10.

FEE

Indian Students (per annum)
Academics fee Rs. 4,75,000
Institute Deposit (Refundable) (additional Rs1 lac for hostel & mess) Rs. 20,000
Total 4,95,000

11.

ASSESSMENT

Internal Courses will have 100% component as internal evaluation at the Institute level. All external courses will have 60% internal component and 40% component as external [University] examination.

12.

STANDARD PASSING

The assessment of the student for each examination is done, based on relative performance. Maximum Grade Point (GP) is 10 corresponding to O (Outstanding). For all courses, a student is required to pass both internal and external examination separately with a minimum Grade Point of 4 corresponding to Grade P. Students securing less than 40% absolute marks in each head of passing will be declared FAIL. The University awards a degree to the student who has achieved a minimum CGPA of 4 out of maximum of 10 CGPA for the programme.

13.

AWARD OF DEGREE Master of Business Administration (MBA) will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4 CGPA
Catalog Course Code Course Code Course Title Credits Internal Marks External Marks Total Marks
T2239   Business Communication 2 100 0 100
T2528   Management of Operations 2 60 40 100
T2114   Essentials of Marketing Management 2 60 40 100
T6075   Managerial Economics 2 60 40 100
T2572   Human Resource Management 2 60 40 100
T2003   Financial Accounting 2 60 40 100
T2033   Basics of Financial Management 2 60 40 100
T1140   Legal aspects of Business 2 60 40 100
T2682   Analytics Foundations 4 200 0 200
T3396   Database Technology 4 120 80 200
T2688   Quantitative Methods 3 90 60 150
Total 27 930  420 1350
T4005   Integrated Disaster Management* - - - Letter Grade
Catalog Course CodeCourse CodeCourse TitleCreditsInternal MarksExternal MarksTotal Marks
T2124   Marketing Research 3 90 60 150
T2526   Supply Chain Management 2 60 40 100
T2193   Project Management 2 60 40 100
T6074   Macroeconomics for Managers 2 60 40 100
T2148   Retail Marketing 2 60 40 100
T2015   Introduction to Financial Markets and Institutions 2 60 40 100
T2296   Compensation and Reward Management 2 100 0 100
T2118   Consumer Behavior 2 60 40 100
T2686   Marketing Analytics 2 60 40 100
T2691   Sales Analytics 2 60 40 100
T2685   HR Analytics 2 60 40 100
T2692   Social Media Analytics 2 60 40 100
T2693   Visual Analytics 2 60 40 100
T2353   Entrepreneurship 2 100 0 100
T2139   Digital Marketing 2 100 0 100
T2227   Corporate Social Responsibility 1 50 0 50
Total 32 1100  500 1600
Catalog Course CodeCourse CodeCourse TitleCreditsInternal MarksExternal MarksTotal Marks
T2011   Commercial Banking 2 60 40 100
T2687   Operations Analytics 2 60 40 100
T3393   Security and Master Data Management 2 60 40 100
T2690   Risk Analytics 2 60 40 100
T2683   Cloud and Big Data 3 90 60 150
T3398   Mobile Analytics 2 60 40 100
T3394   Internet of Things 2 100 0 100
T2684   Financial Analytics 2 60 40 100
T2056   Financial Risk Management 4 200 0 200
Total 23 810  340 1150
Catalog Course CodeCourse CodeCourse TitleCreditsInternal MarksExternal MarksTotal Marks
T2255   Advanced Strategic Management 2 100 0 100
T2387   Global Business Environment 2 60 40 100
T2125   Marketing Strategy 2 60 40 100
T2290   Leadership and Capacity Building 2 60 40 100
T2354   Social Entrepreneurship 2 60 40 100
T2244   Innovation Management 2 100 0 100
    Project 6 300 0 300
Total 18 740  160 900

 

SemesterInternal CreditsExternal CreditsTotal CreditsTotal Marks
Semester I 6 21 27 1350
Semester II 7 25 32 1600
Semester III 6 17 23 1150
Semester IV 10 8 18 900
Total 29 71  100 5000

 

*Integrated Disaster Management is compulsory for the award of degree.