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INDUSTRY INTERACTION


Guest Lecture: Mr Amitabh Pande, PepsiCo

We at SCMHRD were pleased and honoured to have the Executive Vice President (Consumer Insights & Strategy - India region ) of PepsiCo, Mr Amitabh Pande on 27th July 2013. He is an SCMHRD alumnus from the batch of 1999 and coincidently, was also the batch topper. He started his career with Research International and then joined PepsiCo in 2000. There he set up the market research function for the foods business of PepsiCo and with his insights the business of PepsiCo grew 7 times in 7 years.

The man behind Lays and Kurkure held his audience for more than 2 hours and kept provoking thoughts on the simplest of things. His candid discussion on how movies are a great way of knowing how life is changing was hugely applauded. With an interactive session, Mr Pande shared his plethora of marketing experience while tactfully instiling the importance of listening to the customers.

"You reflect the emotions that have been shown to you", he said. And he ensured the entire session, a mix bag of advertisements, music and a little theory, gave the students a panoramic view of how "consumer insights" is the heart of marketing.